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Bristol Fiesta Attracts Record Media Coverage and attendance.

The 2010 Astra Bristol International Balloon fiesta has attracted record media coverage despite the indifferent weather.

The event was covered locally by the BBC, ITV, Western Daily Press and the Bristol Evening Post. Friday morning saw BBC breakfast broadcasting live from the event along with GMTV. BBC 2 recorded several hours of footage for a secret show and the Children’s favourite Newsround also broadcast live.

Local radio station Heart FM were on site all weekend with regular live broadcasts and updates on their website.

Despite the poor weather conditions which limited the flying and tethering an estimated 500,000 people visited the site over the course of the weekend.

To find out more about the benefits of hot air balloon advertising contact Paul on 07771 765083 or .

Lighter Than Air are looking for a competition sponsor for the 2011 season. The newly formed LTA competition team are looking for sponsorship for the 2011 season and beyond.

Various sponsorship opportunities and balloon branding options are available with budgets to suit everyone’s pocket.

For further information on balloon advertising and competition sponsorship please contact Paul on 07771 765083 or .

A cost per thousand study conducted by the Gibbons Group revealed that on average an appearance by a hot air balloon directly generates publicity at a value Seven Times the actual cost of the promotion and this figure excludes secondary media coverage.

Try comparing this with your existing advertising.

For seven times the advertising without the cost contact Paul on 07771 765083 or .

Lighter Than Air are delighted to announce that a new sponsor has been secured for G-CVFY our Cameron A120. The identity of the new sponsor will remain a closely guarded secret and work is due to start on the artwork in September. The balloon will be launched early in 2011.

With an anticipated Global Audience in excess of 3 billion people the 2012 Olympics offer huge marketing potential and what better way to capitalise on this than with a hot-air balloon. With a surface area far greater than any billboard, the technology to replicate any logo or product added to the ability to position your balloon almost anywhere or fly directly over your target audience the potential is massive.
Why not contact LTA today and find out how little a targeted marketing campaign needs to cost.
For further information contact or call 07771 765083

Lighter Than Air are pleased to announce the purchase of our new Cameron A120 G-CFVY which is available for short term advertising campaigns. The balloon which carries a pilot plus 5 passengers is capable of displaying 3 banners. For further information contact Paul Burrows on 07771 765083 or

Lighter Than Air UAE sales manager Joe McGrath has been invited once again to commentate at the Al Ain Aerobatic Show in Abu Dhabi. The Show, which runs from the 27th – 30th January, is considered one of the largest and most prestigious events of its type in the world. Held in the UAE's cultural capital of Al Ain in the Emirate of Abu Dhabi and held under the patronage of HH General Sheikh Mohammed bin Zayed Al Nahyan, Crown Prince of Abu Dhabi and Deputy Supreme Commander of the UAE Armed Forces, the event attracts a glittering array of the world's foremost aerobatics specialists, teams and performers.

Former GWR Breakfast Show host Joe is well practiced having commented at the Warbirds Over Wanaka event in New Zealand and also around the world for The Red Bull Air Race World series.

Further details of the events can be found below.

www.redbullairrace.com
www.alainaerobaticshow.com

Lighter Than Air are delighted to announce the appointment of Joe McGrath as the company’s new representative in the United Arab Emirates.
Joe, who commentates around the world on the Red Bull air race world series, will be managing all sales across the gulf states.

“I am delighted to be working with a forward thinking company in an exciting emerging market”
Joe McGrath

Joes details are available on the contact section of this website.