Balloon Advertising Effectiveness

A recent survey in North America discovered the following statistics:

Attention:

- 100 percent of respondents in the survey indicated that Hot Air Balloons drew their immediate attention.

- 66 percent noticed billboards.

- 58 percent noticed mobile advertising.

Impact:

- 90 percent of respondents would comment on and discuss the Hot Air Balloons that they see.

- 30 percent would comment on billboards.

- 22 percent would comment on mobile advertising.

Awareness and retention:

- 96 percent could name three balloons they had seen.

- 25 percent could name three billboards.

- 10 percent could name three mobile advertisements.

Involvement:

- Over 50 percent of the respondents said they would stop and watch a Hot Air Balloon.

- 33 percent will take a photograph and 15 percent would actually follow it.

- Hot Air Balloons exceed the expectations and retention of standard advertising by becoming an event.

Target groups:

- 100 percent recognition exists among male and female age 18-34, and 35 plus age groups.

- Women have a slightly greater recall of the balloon they saw.

- 96 percent of all respondents could name three balloons.

- 100 percent could name at least two balloons.

- 75 percent of those surveyed observed Hot Air Balloons from their car.

- 50 percent of those surveyed observed balloons flying over the suburbs, offices, and industrial areas.

- 25 percent of those surveyed were people engaged in recreational activities.

Visual Impressions per Flight:

- Over an average sized town with a population of 250,000 plus the balloon would be seen by over 50,000 people. Over a major city or event this would increase dramatically.