Why Choose A Hot Air Balloon?

Pound for pound hot air ballooning is 5 times more effective than any other form of advertising medium in terms of cost to benefit ratio. These figures only take into account people who actually see the balloon and do not consider additional editorial and TV coverage which may be obtained. (Cameron Balloons Ltd).

On average a hot air balloon appearance directly generates publicity pound at a value 7 times the actual cost of the balloon promotion (The Gibbons group).

In advertising, image is everything!

Nothing shouts image like the burst of colour and sheer size of a Corporate Hot Air Balloon against a perfect blue sky. An ad in the sky is always a surprise. If it is in the shape of a giant floating brand name product, it is the ultimate surprise. No billboard or TV commercial can get half the attention. A Corporate Balloon Program combines a sizable, high impact visual message with a retention factor far greater than any other form of advertising.

From mass media to targeted marketing campaigns, a corporate hot air balloon is one of the most effective promotional tools any organization can use in enhancing its overall image.

"A recent survey in North America discovered the following statistics..."

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